Boston’s own, the Bynars, present their official music video for “Time vs. Money.” The video was directed by Shaun Clarke and features dancers, Kirsten Evans and Alex Lantz, with choreography by Viktor Plotnikov. The song’s kaleidoscopic layering of instruments, electro sounds, and affected vocals make it sound a bit like a fun ’80s summer rock throwback combined with a futuristic dreamy synth pop number. This forms the backdrop for an unexpected juxtaposition of electro music and modern dance. The ’80s feel of the song combined with the dancing, though not quite the performance art of the 1980s, is reminiscent of that time and art form.
In the beginning of the clip, you wonder if one dancer represents time and the other money, but the two dancers are in sync until near the end where they get to “freestyle” and show-off their individual skills. Even then, it’s not in a combative mode, but in a harmonious one. So, not quite time vs. money as far as the dancers are concerned, but more of a choreographed meditation on the song. The fact that it’s shot in black-and-white with the use of contrasting bright light and heavy shadow gives it an epic and rock-and-roll feel. That coupled with the actual choreography and the confidence, attitude, and authenticity with which the dancers deliver it makes it a punk moment. And, that’s a good thing.